Content Marketing And Distribution
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Content marketing is a term thrown around commonly without much explanation about it. What is it and how can it help your online business grow?
Content marketing is the practice of creating and distributing valuable website content to your targeted audience. It’s an inclusive term that also includes market distribution—the process of promoting your content.
Why is Content Marketing Important?
Content marketing is the best way to inform your leads and prospects that your business exists and that it can offer valuable products and services to them. It’s also an excellent technique for increasing sales, engaging with your customers, and fostering a community centered on your business.
Lucas Mador
Digital Marketer
Hi there! I'm Lucas Mader, and I manage a team of trained, experienced, and diverse content writers, SEO experts, and marketers here at Nettnord. If you own a blog or website and want it to make you money, you’re at the right place. Just talk to me, I’ll be waiting.
Types of Content Marketing
Blog posts, infographics, videos, memes, pictures, podcasts—these are the most forms of online content. But how do you package and promote this information to leads and existing customers?
1. Blog Content Marketing
Content marketing is the best way to inform your leads and prospects that your business exists and that it can offer valuable products and services to them. It’s also an excellent technique for increasing sales, engaging with your customers, and fostering a community centered on your business.
2. Social Media Marketing
Leading social media giants Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn have nearly four billion users. That’s half of the world. All you need is to figure out how every social network works and market your content on the platform.
3. Infographics Marketing
Infographics combine simple, precise words with clear images to convey information in a manner most people can understand. They are also attractive to read and often helps people remember the content longer. That said, infographics work best in explaining complex topics and ideas.
4. Video Content Marketing
Video marketing is the favorite way to consume digital content for 69% of Internet users. According to Cisco, 82% of online content in 2022 will be in video traffic. So, invest in video content—it’s the future of digital marketing.
5. Paid Advertising
Paid advertising can help you reach a large audience fast. It involves PPC ads, banners, pop-ups, Gifs, and emails. Advertising is also effective, returning $1.2 to $2 for every $1 spent. The only downside is that It’s expensive.
Creating a Content Marketing Strategy
A content marketing strategy is essential in helping you achieve your goals. Basically, it’s like any other marketing plan for your business. It needs goals, performance indicators, good content and a budge:
- Set SMART Goals
- Determine your key performance indicators (KPIs)
- Create Proper Content for your Audience
- Choose a Content Distribution Strategy
- Set a Budget
- Create and Promote your Content
- Analyze and Learn from your results
Let’s Do Content Marketing Together
Share your goals with us. Tell us what your business yearns to achieve. Leave the content planning, content creation, and distribution job to us. We have a diverse team of content marketing experts here at Nettnord. And we are one call away!